Subscribe
The world's leading Process Mining online event

Virtual Conference

August 10-12, 2021

The world's leading Customer Experience Excellence online event

Virtual Conference

September 07-09, 2021

The world's leading Financial Services online event

Virtual Conference

September 28-30, 2021

The world's leading Oil & Gas online event

Virtual Conference

October 12-14, 2021

The world's leading Autonomous Things online event

Virtual Conference

October 19-21, 2021

The world's leading Predictive Analytics online event

Virtual Conference

November 2-4, 2021

The world's leading Artificial Intelligence online event

Virtual Conference

November 16-18, 2021

The world's leading Autonomous Things online event

Virtual Conference

November 30 - December 2, 2021

The world's leading Process Mining online event

Virtual Conference

August 10-12, 2021

Join the largest online meetings ONLY event that connects the entire RPA ecosystem.

Online

November 9-11, 2021

Join the largest Conference and Award program of the Business Transformation & Digital Transformation ecosystem.

Virtual & In-Person,
Renaissance Orlando at SeaWorld®

Dec 13-17, 2021

BTOES Insights Official
By
July 09, 2021

Enterprise Architecture Live - SPEAKER'S ARTICLE : An Enterprise Architecture Framework for Value Creation using Digital Ventures Innovations

Courtesy of Mars Inc.'s, Lee Bogner wrote a synopsis of his speaking session discussing 'An Enterprise Architecture Framework for Value Creation using Digital Ventures Innovations'.

BLOGS COMPANY LOGO (6)pillar%20page%20line%201We actualize our multi-market Mars EA approach, utilizing our Mars Enterprise Architecture
Digital Ventures Innovation Framework. This is a high-value, growth and efficiencies-focused
approach – involving meaningful, agile collaborations – which follows the Mars EA Digital
Ventures Innovation Journey Map. During this journey we value the collective intelligence of
key, trusted internal and external business partners – with whom we share our industry-leading
business and technology acumen.

Let’s describe this journey.

First, we frame the idea, problem, and opportunity. As such, Mars EA helps our stakeholders
and partners learn, absorb and ideate. This is the “Digital Immersion” stage of our Innovation
Framework. We do this in conjunction with the Mars Digital Transformation “100x Digital
Engine” four-stage approach – where we FIND the problem/idea/opportunity using cutting-edge
techniques such as design thinking / user centricity, and Mars EA Digital Ventures Hackathons
– where we unlock opportunistic digital provocations and the art of the possible.

Screenshot_5In collaboration with our key partner – the Mars User Centricity team – we reveal true
consumer, and customer insights to enlighten our shared thinking. From this initial stage we
align on a portfolio of ideas to pursue further.

Our game-changing Mars EA-created and led immersive Digital Ventures Hackathons,
inaugurated in 2020, are a strategic ingredient in our Mars EA innovation journey. These Mars
EA-produced digital summits, typically ½ day immersive and intensive, focused collaborative
ideation sessions include active participation of Mars business segments – typically by market
or region, and Mars EA-segment and Digital Transformation leaders’ contributions. Here we
review and actively propose digital ventures opportunities – for reuse, scalability and new
venture businesses models, ecosystems, partners and solutions. Next, we elect the top
ventures to proceed to test-and-learn, keeping a manageable portfolio in mind. And we single
slide the scope, resources, owners, and success-factors for PoC sprint-readiness.

MarsNext, Mars EA leads the effort to plan, prioritize and align during the “Digital Planning” stage.
Along with Mars business segments in target markets, and regions, we create our prioritized
“Digital Ventures” Pipeline of sprints – where we Explore and Sense Make.

The “Digital Incubation” stage follows, where we Create and Learn. Here our Test-and-Learn
incubations are activated and iterated. Agility, a key Mars Enterprise Architecture principle, and
part of the Mars 100x Digital Engine, is crucial to Digital Ventures Innovation outcome success.

Screenshot_6Successful sprints, as determined though collaboration of Mars EA and the business segment
sponsors, then move into Pilot, or “Digital Realization” stage. The focus is on themes to
“optimize, measure, realize and scale” these EA Digital Venture pipeline-discovered
opportunities. Again, referencing the Mars Digital Engine, Mars EA advises on problem solving
using data, AI and next-generation technologies, while safeguarding regulatory compliance,
privacy and security, quality and safety.

Here’s what success and progress looks like:

Screenshot_7To learn more, please tune into http://www.ealive.com on July 15 at 10:00 EST, or on-demand
at http://www.ealive.com anytime!

Sincere regards, Lee Bogner | http://www.linkedin.com/in/leebogner

Rights reserved by Mars, Inc. ©

pillar%20page%20line%201

About the Author

more (2)-Jul-05-2021-08-33-23-03-AMLee Bogner,
Global eCommerce Enterprise Architect and Innovations Strategist, 
Mars, Inc.

An e-commerce executive since 1996, Lee Bogner is Mars global enterprise architect for eCommerce and digital innovations. Lee advises global emerging market businesses on D2C, B2B and hybrid online marketplace e-commerce strategies and operations; hybrid B2D2C eCommerce; social, video and community e-commerce and analytics; as well as game-changing virtual consumer experiences - including the heralded Mars Treat-town Covid-ready Trick-or-Treating gaming app; and digital ventures innovations across India, SEA, EU, LATAM and N. America.

A frequent speaker, Lee has held global e-commerce leadership, consulting and innovation strategy executive roles at J&J, Accenture, Bed Bath & Beyond e-Retail, The Research Board think-tank, and successful-exit digital; social; analytics; media, and e-commerce startups. He has his dual-degree Master of Business in Quantitative Analytics and Information Systems; and since 2012 is professor of e-commerce, information systems and analytics at Hofstra University’s Zarb School of Business – teaching digital business strategy in the master’s in business program.

pillar%20page%20line%201


Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Download the most comprehensive OpEx Resport in the Industry

The Largest Leadership-Level Business Transformation & Operational Excellence Event

The Business Transformation & Operational Excellence Industry Awards Video Presentation

Proqis Events Schedule

Proqis Digital

The Business Transformation & Operational Excellence Industry Awards

Welcome to BTOES Insights, the content portal for Business Transformation & Operational Excellence opinions, reports & news.

Submit an Article

24097-Proqis-Media-Pack-Banner-300x300
ACCESS 50 VIDEO PRESENTATIONS
Access all 75 Award Finalist Entires
pdf
BTOES AWARD - NO DATE
BTOES UNIVERSAL GRAPHIC - NO DATE
Subscribe to Business Transformation & Operational Excellence Insights Now
btoes19.png
png
DO NOT TOUCH - SPEX  - Proqis Digital Event Graphics for Forward Schedule Email (25)
7-Jun-01-2021-08-52-30-07-AM
DO NOT TOUCH - SPEX  - Proqis Digital Event Graphics for Forward Schedule Email (22)-1
DO NOT TOUCH - SPEX  - Proqis Digital Event Graphics for Forward Schedule Email (23)
DO NOT TOUCH - SPEX  - Proqis Digital Event Graphics for Forward Schedule Email (24)
png

Featured Content

  • Best Achievement of Operational Excellence in Technology & Communications: IBM
  • Best Achievement of Operational Excellence in Oil & Gas, Power & Utilities: Black & Veatch
  • Best Achievement in Cultural Transformation to deliver a high performing Operational Excellence culture: NextEra Energy
   
Operational Excellence Frameworks and Learning Resources, Customer Experience, Digital Transformation and more introductions
  • Intelligent BPM Systems: Impact & Opportunity
  • Surviving_the_IT_Talent_deficit.png
  • Six Sigma's Best Kept Secret: Motorola & The Malcolm Baldrige Awards
  • The Value-Switch for Digitalization Initiatives: Business Process Management
  • Process of Process Management: Strategy Execution in a Digital World

Popular Tags

Operational Excellence Business Transformation Speaker Presentation Business Excellence Business Improvement Process Management Continuous Improvement process excellence Process Optimization Process Improvement Leadership Enterprise Excellence Lean Change Management Premium Organizational Excellence Business Challenges Lean Enterprise Digital Transformation Lean Six Sigma Award Finalist Case Study Execution Excellence Capability Excellence New Technologies Agile Changing & Improving Company Culture Culture Transformation end-to-end Business Transformation Execution & Sustaining OpEx Projects Leadership Understanding & Buy-In Lack of/Need for Resources Adapting to Business Trends Business Changing Customer Demands Failure to Innovate Integrating CI Methodologies Lack of/Need for Skilled Workers Lack of/Need for Support from Employees Maintaining key Priorities Relationships Between Departments BTOES18 Industry Technology Healthcare BTOES From Home Customer Experience AI Culture Healthcare and Medical Devices Innovation Robotic Process Automation (RPA) IT Process Automation Automation Digital Enterprise Architecture BTOES Video Presentations Exclusive BTOES HEALTH Financial Services Strategy Execution Process Mining iBPM Customer Experience Excellence Artificial Intelligence Report Lean Manufacturing RPAs Manufacturing BPM Digital Transformation Workplace Cloud RPA & Intelligent Automation Live HealthcareTechnologies Robotic Process Automation Transformation Digital Technologies Agility Insurance Machine Learning value creation Cultural Transformation Digital Process Automation IT Infrastructure & Cloud Strategies Systems Engineering Webinar digital operations Business Process Data Process Design innovation execution data management IT Infrastructure IT Infrastructure & Cloud Strategies Live Sustainability Awards Digital Transformation Workplace Live Data Analytics Healthy Culture Insights Article Oil & Gas Covid-19 thought leaders BTOES Presentation Slides Finance Patient Experience Banking and Capital Markets Professional Services Sales Speaker's Interview Blockchain Enterprise Excellence culture Education Health Insurance Interview AI Solution Electricity Innovation in Healthcare Speaker Article Agile Transformation Banking Operational Excellence Model Organizational Learning Python White Paper investment banking BTOES19 Consumer Products & Retail Delivery solution Government Project Management Algorithm Automotive and Transportation Business Environment CAIR (Client Advocacy Insights Robot) Digital Bank Digital Global Enterprise Model (D-GEM) HR Lean Culture Primary Measure of succes User Interface business expansion business process automation revenue growth Adobe Sign Business Intelligence Digital Technology Digital Workforce E-Signatures Global Technology Learning organization Relationship Management Supply Chain Management Transportation Accounts Receivable (AR) Big Data Technology Blue Room Effect CORE Cloud Technology Cognitive learning Creative Passion Days Sales Outstanding (DSO) Digital Experience Financial Health Maintenance Organizations Information Systems Logistics Services Medicare Operational Excellence Example Optimise Business Processes Risk Management Solving Cash Flow with AI transformation journey AI Ecosystem BPaaS Business Analytics Business Benefits CX Capability Corporate Culture Data Entry Digital Network Digital Network Assistant (DNA) Digitization Drinks ERP's Employee Empowerment Government Programs IT Transformation Implementation Intelligent Automation Internet Media NPS Natural Language Processing Net Promoter Score People Engagement Program (PEP!) Program Management Portal (PgMP) Servant Leadership Six Sigma Strategic Priorities Team Work TechXLive stakeholders 3D Thinking AEGIS Database Automated Money Movement Biopharmaceutical BlueFIT Capital Market Case Study Communication Crypto Digitalization ERP Transformation Effective Change Leaders Enterprice Excellence Culture Enterprise architecture as an enabler Filmed Entertainment Industry Finance Global Operations (FGO) Financial Services Software Frameworks Hoshin Planning Hospitality Human Capital Kaizen Event M&A process Natural Gas Infrastructure Operational Excellence (OpEx) Organizational Change Pharmaceutical Pharmaceuticals & Life Sciences Project manager ST-Elevation Myocardial Infarction (STEMI) Strategic Business Transformation Sustainable Growth Team Leader Development Program (TLDP) The New Era of Automation Transformation Initiatives Wealth Protection Products Web Logic Portal Workplace Analytics XaaS eForms eSignatures AI Process BEAM BFARM BTOES17 Banking & Financial Services Big Data Processing

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120

Proqis Digital Virtual Conference Series

View our schedule of industry leading free to attend virtual conferences. Each a premier gathering of industry thought leaders and experts sharing key solutions to current challenges.

Webinars

 

Delivered by Progressive Thought-Leaders

 

Watch On-Demand Recordings For Free

Watch On-Demand Recording - Access all sessions from progressive thought leaders free of charge from our industry leading virtual conferences.
 

Best-In-Class Training

Delivered by the industry's most progressive thought leaders from the world's top brands.
Start learning today!
 

BTOES From Home - On-Demand

The premier Business Transformation & Operational Excellence Conference. Watch sessions on-demand for free. Use code: BFH1120