BTOES Insights Official
July 12, 2021

Digital Transformation Workplace Live: Nielsen's Interview - Leading Agile Transformation in a continuously changing environment Introduction

Read this Interview with Aditi Sinha, from NielsenIQ, one of our Speakers, for the Digital Transformation Workplace Live.



BTOES Insights Question: Briefly describe your job role in your organization, and what your top priorities are right now?
Aditi Answer: 
I am the President of The CyberXR Coalition. Our mission and top priorities right now are to address the need for diversity and inclusion in both the cybersecurity and XR domain while bringing the two together to address social and technical biases in emerging technologies to build safer and inclusive ecosystems for all.
BTOES Insights Question: What do you expect to be the most critical initiatives you (or your clients) need to focus on over the next 12 months?

Aditi Answer: 

The most critical initiative we will focus on over the next 12 months will be human-centered design in digital environments. Recently, the CyberXR Coalition launched industry-wide, adoption-ready technology standards focused on 4 core pillars: accessibility, ethics, inclusion, and safety. Available for download at

4-Feb-26-2021-01-01-27-56-PM-1BTOES Insights Question: What do you see as the biggest trends affecting your organizational (or your clients) over the next 12 to 18 months?

Aditi Answer:

The biggest trends affecting the extended reality sector are privacy policies and security measures to protect and monitor the access and use of data collected in digital environments, prevention of biases that go into data sets and moderation tools, and monitoring safety measures within XR that may put people of color and/or historically marginalized populations at risk.


About the Speaker

more - 2021-07-12T191226.060Aditi Sinha,
Global Head, Consumer Source Data Acquisition, 

Aditi Sinha is the Global Head for Consumer Source Data Acquisition at NielsenIQ (formerly The Nielsen Company LLC) and is based in New York, USA. In her space, she is responsible for creating and executing the operational strategy, digital transformation of data collection and consumption, as well as directing the delivery of the day to day operations across the global markets where NielsenIQ operates.

Aditi has over 25 years of experience in leading country, regional and global teams in massive transformations, operations, customer service & sales across 2 diverse industries - data analytics & logistics. Her forte is leading agile digital transformation in complex market environments. She has a demonstrated track record of success in managing large scale global operations, culturally and ethnically diverse teams, stakeholders and clients.

She is a mentor for start-up incubators for leading technology institutions in India and a sponsor of education for orphaned & abandoned girls through social institutions.


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