--- title: "Customer Experience Excellence Live - SPEAKER SPOTLIGHT: Improving Patient Satisfaction Starts by Improving Patient Experience Using FTS" description: Courtesy of Reza Ziaee, MA., MSE., MBB., PhD., FHIMSS below is a video of his speaking session on 'Improving Patient Satisfaction Starts by Improving Patient Experience Using FTS' to Build a Thriving Enterprise that took place at Customer Experience Excellence Live - A Virtual Conference. image: https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-19T142951.633.png --- - [**PRO**QIS.com](https://www.proqis.com/) - [**PRO**QIS DIGITAL](http://www.proqisdigital.com/) - [**Careers PRO**QIS.com](https://proqis.com/careers) - [Get in Touch](http://proqis.com/contact) - [BTOES Annual Conference](http://btoes.com/) - [Follow us @BTOESInsights](https://twitter.com/BTOESInsights) - - - - [BTOESInsights](https://twitter.com/BTOESInsights) [![Subscribe](https://no-cache.hubspot.com/cta/default/480025/5d873dce-ed40-4bb4-a155-8f9b6a7167d5.png)](https://cta-redirect.hubspot.com/cta/redirect/480025/5d873dce-ed40-4bb4-a155-8f9b6a7167d5) - 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SPEAKER SPOTLIGHT: Improving Patient Satisfaction Starts by Improving Patient Experience Using FTS](https://insights.btoes.com/customer-experience-excellence-live-speaker-spotlight-improving-patient-satisfaction-starts-by-improving-patient-experience-using-fts)   [Customer Experience Excellence](https://insights.btoes.com/topic/customer-experience-excellence) [Speaker Presentation](https://insights.btoes.com/topic/speaker-presentation) Courtesy of Reza Ziaee, MA., MSE., MBB., PhD., FHIMSS below is a video of his speaking session on **'Improving Patient Satisfaction Starts by Improving Patient Experience Using FTS'** to Build a Thriving Enterprise that took place at Customer Experience Excellence Live - A Virtual Conference**.** ![BLOGS COMPANY LOGO - 2022-04-19T142951.633](https://insights.btoes.com/hs-fs/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-19T142951.633.png?width=300&name=BLOGS%20COMPANY%20LOGO%20-%202022-04-19T142951.633.png) ![pillar%20page%20line%201](https://insights.btoes.com/hs-fs/hubfs/pillar%20page%20line%201.png?width=830&name=pillar%20page%20line%201.png) **Session Information:** Improving Patient Satisfaction Starts by Improving Patient Experience Using FTS - The journey to improve patient/customer ***satisfaction*** starts with improving patient/customer ***experience*** which can be challenging. - ***Experience*** drives ***satisfaction*** but it is important to understand the relationship between what aspects of ***experience*** effects ***satisfaction*** in a positive way. - The Functional Tree Structures (FTS) concept provides a roadmap to transform the customer experience, facilitates criteria measurement, and helps to visualize and document how enhancing experience throughout the service delivery cycle enhances satisfaction. - Leaders will learn how to successfully create lasting improvements in patient/customer experience through standardizing, optimizing, and aligning processes thereby improving patient/customer satisfaction ratings. [**![Btog CTA](https://insights.btoes.com/hs-fs/hubfs/Btog%20CTA.png?width=600&name=Btog%20CTA.png)**](https://insights.btoes.com/customer-experience-excellence-2022-virtual-conference-pillar-page) **Session Video:**    To view all Customer Experience Excellence Live Sessions Recording Please click below: [![Event Email Graphic Virtual Conferences (17)-4-1](https://insights.btoes.com/hs-fs/hubfs/Event%20Email%20Graphic%20Virtual%20Conferences%20(17)-4-1.png?width=600&name=Event%20Email%20Graphic%20Virtual%20Conferences%20(17)-4-1.png)](https://insights.btoes.com/ondemand-customer-experience-excellence-2022-registration-form-page) To View All Events Recorded Sessions Please Click Below: [![Event Email Graphic Virtual Conferences (46)](https://insights.btoes.com/hs-fs/hubfs/Event%20Email%20Graphic%20Virtual%20Conferences%20(46).png?width=600&name=Event%20Email%20Graphic%20Virtual%20Conferences%20(46).png)](https://insights.btoes.com/all-sessions-ondemand-hub-page) ![pillar%20page%20line%201](https://insights.btoes.com/hs-fs/hubfs/pillar%20page%20line%201.png?width=830&name=pillar%20page%20line%201.png) ## **About The Speaker:** ![more-May-27-2022-07-45-37-46-AM](https://insights.btoes.com/hs-fs/hubfs/more-May-27-2022-07-45-37-46-AM.png?width=200&name=more-May-27-2022-07-45-37-46-AM.png)**Reza Ziaee, MA., MSE., MBB., PhD., FHIMSS,** Preparing for Continuous Quality Improvement for Healthcare   Dr. Ziaee has over 25 years of experience in healthcare operations audit, analysis, improvement, redesign, and consulting.  He has published and presented on healthcare operations redesign, process analysis, improvement, and value engineering.  He has a strong methodological background in both qualitative and quantitative process improvement and has successfully conducted analyses with scores of hospitals and health systems. Dr. Ziaee is the co-author of “Preparing for Continuous Quality Improvement for Healthcare, Sustainability through FTS” published by CRC Press - Taylor and Francis Group, ISBN 13:978-1-4665-6770-2 with James Bologna in 2015. His academic qualifications include a Ph.D. with a concentration in Applied Statistics and Quality Engineering from Wayne State University, an MSE in Industrial Engineering from the University of Michigan, and an MA in Economics from The University of Detroit.  Reza has also obtained the highest level of certification in Lean and is a Six-Sigma Black Belt. He was an adjunct professor for four years in the MBA program at the Roseman University of Health Sciences, University of Phoenix, and the University of Michigan, teaching Healthcare Economics, Management Operations, Macro-Economics, and Engineering Economics. 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![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131219.141.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131325.986.png) ![](https://insights.btoes.com/hubfs/1-Feb-09-2022-09-01-22-17-AM-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-22T144513.046-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-21T211743.197-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-02T222914.769.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-03T184933.616-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-07T234356.133-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-11T142106.586.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-19T143208.138-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-05-13T111448.224.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-07-19T185928.223-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-05-24T115149.013.png) ![](https://insights.btoes.com/hubfs/1-Sep-02-2022-11-30-15-50-AM.png) ![](https://insights.btoes.com/hubfs/2-Sep-02-2022-11-30-25-45-AM.png) ![](https://insights.btoes.com/hubfs/3-Sep-02-2022-11-30-31-60-AM.png) ![](https://insights.btoes.com/hubfs/4-Sep-02-2022-11-30-38-75-AM.png) ![](https://insights.btoes.com/hubfs/5-Sep-02-2022-11-30-44-52-AM.png) ![](https://insights.btoes.com/hubfs/6-Sep-02-2022-11-30-51-40-AM.png) ![](https://insights.btoes.com/hubfs/7-Sep-02-2022-11-31-00-01-AM.png) ![](https://insights.btoes.com/hubfs/8-Sep-02-2022-11-31-07-11-AM.png) ![](https://insights.btoes.com/hubfs/9-Sep-02-2022-11-31-13-66-AM.png) ![](https://insights.btoes.com/hubfs/10-Sep-02-2022-11-31-20-10-AM.png) ![](https://insights.btoes.com/hubfs/11-Sep-02-2022-11-31-26-16-AM.png) ![](https://insights.btoes.com/hubfs/12-Sep-02-2022-11-31-32-40-AM.png) ![](https://insights.btoes.com/hubfs/13-Sep-02-2022-11-31-39-45-AM.png) ![](https://insights.btoes.com/hubfs/14-Sep-02-2022-11-31-46-46-AM.png) ![](https://insights.btoes.com/hubfs/15-Sep-02-2022-11-31-53-27-AM.png) ![](https://insights.btoes.com/hubfs/16-Sep-02-2022-11-31-59-34-AM.png) ![](https://insights.btoes.com/hubfs/17-Sep-02-2022-11-32-21-45-AM.png) ![](https://insights.btoes.com/hubfs/18-Sep-02-2022-11-32-26-80-AM.png) ![](https://insights.btoes.com/hubfs/19-Sep-02-2022-11-33-44-16-AM.png) ![](https://insights.btoes.com/hubfs/20-Sep-02-2022-11-33-52-30-AM.png) ![](https://insights.btoes.com/hubfs/21-Sep-02-2022-11-33-58-70-AM.png) ![](https://insights.btoes.com/hubfs/22-Sep-02-2022-11-34-03-84-AM.png) ![](https://insights.btoes.com/hubfs/23-Sep-02-2022-11-34-08-90-AM.png) ![](https://insights.btoes.com/hubfs/24-Sep-02-2022-11-34-14-42-AM.png) ![](https://insights.btoes.com/hubfs/25-Sep-02-2022-11-34-20-42-AM.png) ![](https://insights.btoes.com/hubfs/26-Sep-02-2022-11-34-26-05-AM.png) ![](https://insights.btoes.com/hubfs/27-Sep-02-2022-11-34-31-47-AM.png) ![](https://insights.btoes.com/hubfs/28-Sep-02-2022-11-34-37-12-AM.png) ## Media Partners ![](https://insights.btoes.com/hubfs/1-Sep-02-2022-11-48-39-42-AM.png) ![](https://insights.btoes.com/hubfs/2-Sep-02-2022-11-48-48-62-AM.png) ![](https://insights.btoes.com/hubfs/4-Sep-02-2022-11-49-00-44-AM.png) ![](https://insights.btoes.com/hubfs/3-Sep-02-2022-11-49-13-94-AM.png) ![](https://insights.btoes.com/hubfs/5-Sep-02-2022-11-49-24-60-AM.png) ![](https://insights.btoes.com/hubfs/6-Sep-02-2022-11-49-57-14-AM.png) ![](https://insights.btoes.com/hubfs/7-Sep-02-2022-11-50-08-10-AM.png) ## Featured Sponsors ![](https://insights.btoes.com/hubfs/60-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-08-19T142514.037.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131219.141.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131325.986.png) ![](https://insights.btoes.com/hubfs/1-Feb-09-2022-09-01-22-17-AM-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-22T144513.046-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-21T211743.197-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-02T222914.769.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-03T184933.616-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-07T234356.133-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-11T142106.586.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-19T143208.138-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-05-13T111448.224.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-07-19T185928.223-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-05-24T115149.013.png) ![](https://insights.btoes.com/hubfs/1-Sep-02-2022-11-30-15-50-AM.png) ![](https://insights.btoes.com/hubfs/2-Sep-02-2022-11-30-25-45-AM.png) ![](https://insights.btoes.com/hubfs/3-Sep-02-2022-11-30-31-60-AM.png) ![](https://insights.btoes.com/hubfs/4-Sep-02-2022-11-30-38-75-AM.png) ![](https://insights.btoes.com/hubfs/5-Sep-02-2022-11-30-44-52-AM.png) ![](https://insights.btoes.com/hubfs/6-Sep-02-2022-11-30-51-40-AM.png) ![](https://insights.btoes.com/hubfs/7-Sep-02-2022-11-31-00-01-AM.png) ![](https://insights.btoes.com/hubfs/8-Sep-02-2022-11-31-07-11-AM.png) ![](https://insights.btoes.com/hubfs/9-Sep-02-2022-11-31-13-66-AM.png) ![](https://insights.btoes.com/hubfs/10-Sep-02-2022-11-31-20-10-AM.png) ![](https://insights.btoes.com/hubfs/11-Sep-02-2022-11-31-26-16-AM.png) ![](https://insights.btoes.com/hubfs/12-Sep-02-2022-11-31-32-40-AM.png) ![](https://insights.btoes.com/hubfs/13-Sep-02-2022-11-31-39-45-AM.png) ![](https://insights.btoes.com/hubfs/14-Sep-02-2022-11-31-46-46-AM.png) ![](https://insights.btoes.com/hubfs/15-Sep-02-2022-11-31-53-27-AM.png) ![](https://insights.btoes.com/hubfs/16-Sep-02-2022-11-31-59-34-AM.png) ![](https://insights.btoes.com/hubfs/17-Sep-02-2022-11-32-21-45-AM.png) ![](https://insights.btoes.com/hubfs/18-Sep-02-2022-11-32-26-80-AM.png) ![](https://insights.btoes.com/hubfs/19-Sep-02-2022-11-33-44-16-AM.png) ![](https://insights.btoes.com/hubfs/20-Sep-02-2022-11-33-52-30-AM.png) ![](https://insights.btoes.com/hubfs/21-Sep-02-2022-11-33-58-70-AM.png) ![](https://insights.btoes.com/hubfs/22-Sep-02-2022-11-34-03-84-AM.png) ![](https://insights.btoes.com/hubfs/23-Sep-02-2022-11-34-08-90-AM.png) ![](https://insights.btoes.com/hubfs/24-Sep-02-2022-11-34-14-42-AM.png) ![](https://insights.btoes.com/hubfs/25-Sep-02-2022-11-34-20-42-AM.png) ![](https://insights.btoes.com/hubfs/26-Sep-02-2022-11-34-26-05-AM.png) ![](https://insights.btoes.com/hubfs/27-Sep-02-2022-11-34-31-47-AM.png) ![](https://insights.btoes.com/hubfs/28-Sep-02-2022-11-34-37-12-AM.png) ## Media Partners ![](https://insights.btoes.com/hubfs/1-Sep-02-2022-11-48-39-42-AM.png) ![](https://insights.btoes.com/hubfs/2-Sep-02-2022-11-48-48-62-AM.png) ![](https://insights.btoes.com/hubfs/4-Sep-02-2022-11-49-00-44-AM.png) ![](https://insights.btoes.com/hubfs/3-Sep-02-2022-11-49-13-94-AM.png) ![](https://insights.btoes.com/hubfs/5-Sep-02-2022-11-49-24-60-AM.png) ![](https://insights.btoes.com/hubfs/6-Sep-02-2022-11-49-57-14-AM.png) ![](https://insights.btoes.com/hubfs/7-Sep-02-2022-11-50-08-10-AM.png) ## Featured Sponsors ![](https://insights.btoes.com/hubfs/60-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-08-19T142514.037.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131219.141.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131325.986.png) ![](https://insights.btoes.com/hubfs/1-Feb-09-2022-09-01-22-17-AM-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-22T144513.046-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-21T211743.197-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-02T222914.769.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-03T184933.616-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-07T234356.133-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-11T142106.586.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-04-19T143208.138-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-05-13T111448.224.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-07-19T185928.223-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-05-24T115149.013.png) ![](https://insights.btoes.com/hubfs/1-Sep-02-2022-11-30-15-50-AM.png) ![](https://insights.btoes.com/hubfs/2-Sep-02-2022-11-30-25-45-AM.png) ![](https://insights.btoes.com/hubfs/3-Sep-02-2022-11-30-31-60-AM.png) ![](https://insights.btoes.com/hubfs/4-Sep-02-2022-11-30-38-75-AM.png) ![](https://insights.btoes.com/hubfs/5-Sep-02-2022-11-30-44-52-AM.png) ![](https://insights.btoes.com/hubfs/6-Sep-02-2022-11-30-51-40-AM.png) ![](https://insights.btoes.com/hubfs/7-Sep-02-2022-11-31-00-01-AM.png) ![](https://insights.btoes.com/hubfs/8-Sep-02-2022-11-31-07-11-AM.png) ![](https://insights.btoes.com/hubfs/9-Sep-02-2022-11-31-13-66-AM.png) ![](https://insights.btoes.com/hubfs/10-Sep-02-2022-11-31-20-10-AM.png) ![](https://insights.btoes.com/hubfs/11-Sep-02-2022-11-31-26-16-AM.png) ![](https://insights.btoes.com/hubfs/12-Sep-02-2022-11-31-32-40-AM.png) ![](https://insights.btoes.com/hubfs/13-Sep-02-2022-11-31-39-45-AM.png) ![](https://insights.btoes.com/hubfs/14-Sep-02-2022-11-31-46-46-AM.png) ![](https://insights.btoes.com/hubfs/15-Sep-02-2022-11-31-53-27-AM.png) ![](https://insights.btoes.com/hubfs/16-Sep-02-2022-11-31-59-34-AM.png) ![](https://insights.btoes.com/hubfs/17-Sep-02-2022-11-32-21-45-AM.png) ![](https://insights.btoes.com/hubfs/18-Sep-02-2022-11-32-26-80-AM.png) ![](https://insights.btoes.com/hubfs/19-Sep-02-2022-11-33-44-16-AM.png) ![](https://insights.btoes.com/hubfs/20-Sep-02-2022-11-33-52-30-AM.png) ![](https://insights.btoes.com/hubfs/21-Sep-02-2022-11-33-58-70-AM.png) ![](https://insights.btoes.com/hubfs/22-Sep-02-2022-11-34-03-84-AM.png) ![](https://insights.btoes.com/hubfs/23-Sep-02-2022-11-34-08-90-AM.png) ![](https://insights.btoes.com/hubfs/24-Sep-02-2022-11-34-14-42-AM.png) ![](https://insights.btoes.com/hubfs/25-Sep-02-2022-11-34-20-42-AM.png) ![](https://insights.btoes.com/hubfs/26-Sep-02-2022-11-34-26-05-AM.png) ![](https://insights.btoes.com/hubfs/27-Sep-02-2022-11-34-31-47-AM.png) ![](https://insights.btoes.com/hubfs/28-Sep-02-2022-11-34-37-12-AM.png) ## Media Partners ![](https://insights.btoes.com/hubfs/1-Sep-02-2022-11-48-39-42-AM.png) ![](https://insights.btoes.com/hubfs/2-Sep-02-2022-11-48-48-62-AM.png) ![](https://insights.btoes.com/hubfs/4-Sep-02-2022-11-49-00-44-AM.png) ![](https://insights.btoes.com/hubfs/3-Sep-02-2022-11-49-13-94-AM.png) ![](https://insights.btoes.com/hubfs/5-Sep-02-2022-11-49-24-60-AM.png) ![](https://insights.btoes.com/hubfs/6-Sep-02-2022-11-49-57-14-AM.png) ![](https://insights.btoes.com/hubfs/7-Sep-02-2022-11-50-08-10-AM.png) ## Featured Sponsors ![](https://insights.btoes.com/hubfs/60-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-08-19T142514.037.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131219.141.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131325.986.png) ![](https://insights.btoes.com/hubfs/1-Feb-09-2022-09-01-22-17-AM-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-22T144513.046-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-02-21T211743.197-1.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-02T222914.769.png) ![](https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-03-03T184933.616-1.png) 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