BTOES Insights Official
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May 04, 2017

Ensuring an Excellent Customer Experience with the perfect Mobile Customer Journey

Ensuring an Excellent Customer Experience with the perfect Mobile Customer Journey

Courtesy of Flevy.com

Design the optimal Mobile Journey and Experience for your customers.

Mobile currently represents one of the greatest opportunities to drive Customer Experience Innovation and Disruption. As customer behavior increasingly becomes more cross-channel, the usage of various mobile platforms (e.g. smartphone, tablet, smart watch, etc.) is growing. With an improved holistic and cohesive Customer Journey, we keep customers on their respective screens and minimize (or eliminate) unnecessary channel-hopping.

This presentation discusses a 4-phase approach to designing a Mobile Customer Experience, based on a framework developed by consulting firm Altimeter.

Design the optimal Mobile Journey and Experience for your customers.
Additional concepts include:

  • Altimeter Dynamic Customer Journey
  • Mobile Customer Profiling
  • Mobile Customer KPIs
  • Organizational Alignment
  • Business Outcomes

This frameworks deck also includes templates to be used in your own presentations!

 


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