Read this article about Cognizant Technology Solutions, one of our finalists, in the category Best Achievement in Operational Excellence to deliver an outstanding Customer Experience Excellence, selected by the independent judging panel, for the 2019 Business Transformation & Operational Excellence Industry Awards program. Click here to read articles on other finalists.
Predictive Operations for Outstanding Customer Experience
Technology vertical at Cognizant is the fastest growing Digital Operations business unit which enables the transformation agenda for born-digital organizations. Our Digital Operations transformation framework helps clients achieve breakthrough performance improvements across the entire value chain by applying advanced technology levers and deep business operation knowledge.
In this project, we utilized our Cognitive Ops and Intelligent Ops capabilities to deliver Customer Experience Excellence in Digital Marketing Operations.
Project / Challenge:
We were facing challenges in meeting timeliness SLAs and Customer Experience SLAs in Campaign Implementation workflow of Digital Marketing Operations. We prepared an innovative machine learning-based solution to ensure significant improvement in Timeliness and Customer Experience outcomes.
Our campaign implementation team is responsible for end to end implementation of task in client provided tools. Team receives tickets with multiple SLAs, e.g. 5 hrs, 6 hrs and 24 hrs. Multiple Account Managers (Our customers) have varied needs and use nonstandard inputs. Time-critical transactions require to be monitored aggressively to ensure good customer experience and mitigate potential loss to the customer due to delays & errors. Team has to manually manage the allocation of tasks after assessing the task requirements.
As there is no standard design for inputs, different tasks have different SLAs, different work content, and every account manager has their own preferences around communication and inputs discipline; Our teams needed a solution that could handle these multiple factors to suggest the Next Best Action.
We utilized our Analytics capability to identify the factors that affect customer experience, and utilized our Cognitive Ops capability to develop a robust solution to ensure better customer experience. A tool using Intelligent Ops capability was developed and has 2 stages.
In stage 1, the solution utilizes real time analytics and operates as a Match Maker. The solution at this stage is able to:
This information of Predicted SLA, Assigned Priority and Best Operator for the job; help the tool assign the job to Best Available Operator.
In stage 2, once the task is assigned to an operator, the tool analyzes the historic CSAT scores and comments for the combination of operator and the account manager, predict likely CSAT (using ML models XGBoost) and shares insights (Next Best Action) on what is critical for operator to deliver a better customer experience for the account manager.
This is just like a crystal ball that looks into the future and guides you to take action to change that future if it is not favorable. That is why we call it Crystal Gazer.
The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.
The winners for all categories and for The Platinum Awards will be announced at The Business Transformation & Operational Excellence Summit & Industry Awards on Wednesday March 20th, 2019, from 6.30pm, in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort®.
The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.
The 2019 Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit on March 20, 2019 in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando™
BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.
It also hosts the Business Transformation & Operational Excellence Awards, which showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.
The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.
With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.
There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.
The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including
All-day Refreshment & Themed Breaks
1¼ Hour Hot Breakfast Networking Sessions
1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables
1½ Hour Roundtable Sessions by Topic & Industry Sector.
Keynote & Themes Panel Sessions
Hosted Welcome Receptions from 5.30pm
Expanded more lavish Awards Program
Newly launched Night Summit for attendees to meet after dinner
For more information or to discuss the summit in more detail please schedule a call below,
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