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March 18, 2020

McDonald's Corporation's 2020 AWARD FINALIST CASE STUDY : Best Achievement in Operational Excellence to deliver Digital Transformation.

Read this article about McDonald's Corporation, Finalist in the Best Achievement in Operational Excellence to deliver Digital Transformation, selected by the independent judging panel, for the 2020 Business Transformation & Operational Excellence Industry Awards program.

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During the March 2017 Velocity Growth Investor Event everyone in the industry took notice when McDonald’s publicly committed to our investors that it would deploy Mobile Order and Pay to over 20,000 restaurants by the end of year. Suddenly, McDonald’s was changing the narrative, with headlines highlighting our customer focus, ambition and strategic moves outlined in our Velocity Growth Plan. To support accomplishing this strategic initiative, McDonald’s established the Global Technology PMO (GTPMO). Reporting to Daniel Henry, Executive Vice President and Global Technology Chief Information Officer, the team quickly operationalized and immediately set out establishing PMO processes, standards and a governance framework to prioritize and operationally manage this massive global effort.

The primary purpose of the GTPMO is to ensure operational excellence and drive growth for McDonald’s through technology. Our short-term strategy, led by Amy Martin, Senior Director, Global Technology PMO and Office of the CIO, was to establish key c-suite partnerships, providing a strategic and highly visible platform for the PMO to operate, and to manage the global deployment of McDonald’s Mobile Order and Pay solution. This initiative, representing the largest undertaken by McDonald’s, was successfully delivered under budget and ahead of schedule. Success with our short-term strategy, positioned the GTPMO to focus on the long-term strategy of leading an agile transformation while expanding our scope to manage the global deployment of key strategic business priorities outlined in our Velocity Growth Plan including:

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  • McDonald’s Delivery solution in partnership with UberEats + other third party vendor providers (e.g. GrubHub, DoorDash)
  • Kiosk technologies to enable the Experience of the Future in our restaurants worldwide
  • Customer Relationship Management and Loyalty capabilities built on the foundation of our digital platform
  • Technologies to support new menu strategies and restaurant innovations

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As of the end of 2019, the Global Technology PMO has successfully expanded the deployment of Mobile Order & Pay to over 24,000 restaurants globally, Self-Order Kiosks in over 20,000 restaurants and expanded Delivery to over 60% of the global McDonald's system. A combination of these efforts are having a direct and positive impact to McDonald’s growth strategy as demonstrated with our Q4 2019 results. “2019 marked a year of significant milestones for McDonald’s – including surpassing $100 billion in Systemwide sales and achieving our highest global comparable sales growth in over a decade,” said McDonald’s President and Chief Executive Officer Chris Kempczinski. “Through the execution of our Velocity Growth Plan, we once again served more customers the food they crave, marking three consecutive years of global comparable guest count growth.” Our CEO, Chris Kempczinski, sums it up best: “Digital is transforming global retail, and it will transform McDonald’s.”

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About the Awards

The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.

The winners will be announced at the Awards Ceremony at The Business Transformation & Operational Excellence World Awards (BTOES) on Wednesday, March 25th, 2020, from 6.30pm in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort.

The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.

The Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit, BTOES 2020 in the beautiful Venetian Ballroom on March 25, 2020 at the Loews Portofino Bay Hotel at Universal Orlando™️. Click to access the agenda, view the current speakers, and watch the highlights video from last year.

 

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BTOES.com

The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.

 

Quick Links

Speakers

Agenda

BTOES Awards

 

There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 


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