The business world seems woefully small when viewed through the digital lens by an increasingly emboldened customer who is passionately willing to switch loyalties for the ‘peace of mind’ that comes from realizing the positive benefits of technological innovation. Consequently, there has been a steady shift towards extremities in terms of reacting to the presence or absence of ‘delight’ factors in products and services. This has fueled the need for rethinking competitive strategies for various companies that were previously used to being secure on their pristine reputations and industry stature. The following ‘SUBLIME’ approach is presented as a guide for leading such a transformation...
About the Author
Murad Salman Mirza is an innovative thinker and an astute practitioner of areas within and associated with the fields of Organizational Development, Talent Management and Business Transformation.
Murad has around 20 years of multi-disciplinary experience and successfully guided, trained and enabled organizations from services and manufacturing sectors in gaining competitive strategic and operational advantages through ingrained core values, cohesive corporate culture, fervent embrace of diversity and inclusion practices, responsive organizational design and structures, incisive organizational development interventions, engaged talent management initiatives, robust management systems, astute use of technology and an unrelenting focus on enhancing the delight factor for internal/external customers.
His LinkedIn profile can be viewed at: https://www.linkedin.com/in/muradsalmanmirza
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