Thryv's 2021 AWARD FINALIST CASE STUDY: Best Achievement in Operational Excellence to deliver Digital Transformation

Small businesses are the heart of our country, and many are currently fighting to keep their heads above water. At Thryv, we continue to evolve the tools that these entrepreneurs use to simplify their processes and get back to the work they love, so they can continue to build on their dreams.

Thryv’s approach over the past five years has been to build and integrate innovative and cost-effective Software as a Service (SaaS) with a product engineering methodology that delivers a wide breadth of user functionality, expedited speed to market, while severely reducing long-term technology debt for the company.

Unlike many single-point software programs on the market, Thryv provides an all-in-one system at a price point that small business owners can actually afford. Thryv’s easy-to-use software solutions allows business owners to beginning their digital transformation journey, which includes the benefits of reaching more customers, staying organized, remaining competitive and getting paid faster.

Thryv recently announced the launch of a Google My Business™ (GMB) Optimization add-on. The new feature helps small businesses get found online and chosen over their competition. Nearly half of all small businesses in the U.S. have not even claimed their GMB listing. Thryv makes it easy for them to not just claim the listing, but optimize it as well. This is a critical element in any business’s digital development.

With a heavy emphasis on Google integrations within its software platform, including Reserve with Google, a centralized GMB dashboard, Gmail™ email service and more, Thryv has grown the number of connected GMB profiles from fewer than 1,000 to more than 30,000 connected profiles in the last two years.

This optimization helps SMBs improve their keyword search relevancy, while simplifying and centralizing tasks for their customers, such as calling the business, visiting its website, researching products and services, requesting quotes, booking appointments and more.

Small business owners are also now empowered with choices. With ThryvPay, they can choose to only accept credit cards, only accept ACH, accept both, or they can even accept credit cards but only up to a dollar threshold of their choosing. Small business owners can also automatically tack on a convenience fee when customers choose to pay via credit card. These convenience fees are a trivial price for consumers; however, they can significantly offset the processing costs for a small business owner.

ThryvPay also enables our users to create flexible recurring payment options or customized installment plans for invoices. And while we weren't the first to enable recurring payment options, our team pushed to improve how it's done. When connected to Thryv's scheduling system, ThryvPay enables businesses to set up a recurring payment monthly, and then automatically subscribe their customer to a package of services enabling them to book and track usage and redemption.

ThryvPay has been a hugely successful launch for Thryv, which will reach $100 million in total processed payments before its one-year anniversary.