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Alina Aronova,
Chief of Staff for the Global Product Technology,
Cengage
In today’s day and age every organization seems to be in a constant state of change. Navigating these small and large transformations can be daunting, especially when many transformation efforts take longer, cost more and even fail. Companies grapple with being “reactive or ready” for change.
There are many types of transformations that a business must go through including digital, organizational culture, customer experience, operational, distribution, growth, sustainability, risk management, and much more. Many experts will try and argue that each one of these changes requires you to tackle them in fundamentally different ways. But, is that really true?
Throughout her career, Alina Aronova has successfully supported, led and sustained an array of business transformations in diverse functional areas, industries, and organizations. Each transformation brought its own unique needs, obstacles, challenges, and constraints. Yet, at the same time they all required innovation, adaptation and rethinking how the organization operated.
Looking back at all her success, Alina asked herself “Why was I able to be an effective change agent in different industries with different challenges?” Through this questioning she uncovered her unique methods of defining, organizing and leading prosperous transformations. In this session Alina will share with you her experiences in vastly different industries, stories of her success and failures; insights on how she tackles change; and the competitive advantage that is at the heart of all her transformations.
James Feldman
The Bright Idea Guy
Shift happens
James Feldman is a globally recognized business advisor, mentor, innovation Sherpa, author, speaker, and serial entrepreneur, who has guided hundreds of companies and thousands of individuals around the world towards optimum performance levels. He advises companies on building strong customer-concentric, innovative organizations that deliver transformational growth to achieve goals, overcome challenges, and think ‘inside the box’ to solve problems.
The robust result of his real-world information is that attendees become more enlightened to influence their behavior and competitive differentiation. He delivers a strong, entertaining, thought-provoking presentation that will demonstrate 'shifts’ based on a series of interrelated actions with a focus on obsessive intimacy and attendee engagement.
James delivers proven real-world strategies that target and transform challenges into opportunities! It’s about how to think, not what to think. Leveraging extensive experience developing and implementing effective strategies to drive business improvements for both non-and for-profit organizations
Utilizing licensed movie and television scenes attendees will be simultaneously entertained and educated.
His presentation is applicable to brand development, hospitality innovation, business transformation, leadership development, creative problem solving, new business development, B2B/B2C marketing, innovative problem solving and strategic planning.
Throughout his executive career, he founded several performance improvement companies. He has been responsible for facilitating Toyota’s launch of new products, spearheading the introduction of breakfast at McDonald’s, raising $450M for the Y-ME Breast Cancer Organization, and improving Hewlett-Packards go-to-market strategies. James’ clients have included leading organizations such as AT&T, Carnival Cruise Lines, Apple, Verizon, US Department of Defense, Hyatt, Walt Disney, Ritz Carlton, Microsoft, MGM Casinos and Resorts, MGM, Walt Disney, American Dairy Association, Cremation Association of N.A. Ford, the March of Dimes, and the American Dental Association.
A highly respected Thought Leader he is the author of several books. They include "D-A-T-I-N-G Your Customer®," "Shift Happens!®", “Thriving on Change in Organizations” and “Celebrate Customer Service – Insider Secrets,” and has written for publications including Adweek, Advertising Age, Investors Business Daily, and Business Travel News. Named one of the Most Innovative People in the 21st Century by Incentive Magazine.
James has earned more professional certifications than almost any other speaker including Certified Speaking Professional (CSP), Certified Incentive and Travel Expert (CITE), Certified Professional of Incentive Marketing (CPIM), Certified Performance Technologist (CPT), Master Incentive Professional (MIP), Platform Certified Speaker (PCS), Certified Underwater Photography Instructor, Private Pilot, and Artisan Chocolatier.