About the interviewee
Chief of Staff for the Global Product Technology,
In today’s day and age every organization seems to be in a constant state of change. Navigating these small and large transformations can be daunting, especially when many transformation efforts take longer, cost more and even fail. Companies grapple with being “reactive or ready” for change.
There are many types of transformations that a business must go through including digital, organizational culture, customer experience, operational, distribution, growth, sustainability, risk management, and much more. Many experts will try and argue that each one of these changes requires you to tackle them in fundamentally different ways. But, is that really true?
Throughout her career, Alina Aronova has successfully supported, led and sustained an array of business transformations in diverse functional areas, industries, and organizations. Each transformation brought its own unique needs, obstacles, challenges, and constraints. Yet, at the same time they all required innovation, adaptation and rethinking how the organization operated.
Looking back at all her success, Alina asked herself “Why was I able to be an effective change agent in different industries with different challenges?” Through this questioning she uncovered her unique methods of defining, organizing and leading prosperous transformations. In this session Alina will share with you her experiences in vastly different industries, stories of her success and failures; insights on how she tackles change; and the competitive advantage that is at the heart of all her transformations.