Courtesy of Philips, 'Digital Revolution' offers the following exceptional takeaways:
About Philips
Philips is a Dutch multinational technology company headquartered in Amsterdam currently focused in the area of healthcare. It was once one of the largest electronic conglomerates in the world and currently employs around 105,000 people across 60 countries. They are a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. What is more, it has had considerable benefits with operational excellence since they embarked on this journey several years ago, but how have they sustained this in the organization? Download this slide deck to see Cortilia Lin discuss their journey, and learn how to transform the organization to a customer centric one with innovative data analytics.
About the Author
Cortilia Lin, Director of Brand Insights and Global Brand Strategy of Philips, specializes in leading the brand differentiation projects in both B2B and B2C space to identify the link between key brand architecture and customer/consumer decision journeys as well as developing a new insight vehicle to integrate brand equity and marketing campaign tracking for ROI prioritization. Her other responsibilities include managing multi-million euro brand evaluation projects across 185 countries, 100+ product lines to establish customer centric brand and marketing plans as well as their implementation. Moreover, she has several years of experience in project consulting. Before she was named Director of Brand Insights and Global Brand Strategy in 2016, she has held several leading positions in Customer Experience and Customer Intelligence at Philips.
These slides were first presented at the Business Transformation and Operational Excellence World Summit (BTOES). To learn more, please visit btoes.com.
Quick Links
BTOES19 is the industry’s biggest and best, senior-level, cross-industry Operational Excellence event.
BTOES is focused on the key trends and pressing issues that matter:
Be sure to connect with our CEO on LinkedIn for exclusive updates