---
title: "Award Winning Case Study: IBM Improving Customer Experience"
description: We are proud to offer our BTOES Insights community with access to Award-Winning Case Studies from the Business Transformation & Operational Excellence Awards.
---

[Business Transformation & Operational Excellence Insights](https://insights.btoes.com)

# [Award Winning Case Study: IBM Improving Customer Experience](https://insights.btoes.com/premium-content/ibm-award-winning-case-studies-available-now-0)

 Written by [Charlotte Kelly](https://insights.btoes.com/author/charlotte-kelly) | Apr 20, 2017, 2:31:00 PM

We are proud to offer our BTOES Insights community with access to the very best Award-Winning Case Studies of the Business Transformation & Operational Excellence Awards, 2017! You can learn more about the awards **[here](https://insights.btoes.com/business-transformation-operational-excellence/the-btoes17-awards-sanofi-philips-lighting-take-home-the-platinum-awards)**. 

**Best Achievement of Operational Excellence in Technology & Communications: IBM - Improving Customer Experience through Cognitive Watson Automation technology**

*"IBM Global Business Services (GBS), in partnership with IBM Research global teams, has created a powerful end-to-end automation solution leveraging Watson technology. The infusion of cognitive solutions introduced various innovations that greatly helped to automate manual and repetitive activities to promote quality, efficiency, and productivity for enhanced business outcomes."*

We sat down with **Elli Hurst of IBM** to discuss their experiences over the course of this project: 

 

**DOWNLOAD NOW:** [**Best Achievement of Operational Excellence in Technology & Communications: IBM - Improving Customer Experience through Cognitive Watson Automation technology**](https://insights.btoes.com/business-transformation-operational-excellence/btoes17-award-winning-case-study/ibm-customer-experience-communications-automation)

<https://insights.btoes.com/business-transformation-operational-excellence/btoes17-award-winning-case-study/ibm-customer-experience-communications-automation>

All the best,

**Charlotte Kelly  
*Editor*  
*BTOES Insights***

Enjoy!

[View full post](https://insights.btoes.com/premium-content/ibm-award-winning-case-studies-available-now-0)

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