---
title: Managed Webinar - Enterprise architecture as an enabler for effective innovation management
description: Managed Webinar - Enterprise architecture as an enabler for effective innovation management
---

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## Enterprise architecture as an enabler for effective innovation management

Innovation has become increasingly critical to the survival of companies in today’s febrile business environment. It is an essential part of staying ahead of competitors and mastering digital transformation. Innovation is a two-way process. Business strategy and ideas can lead to innovative, potentially patentable business models, products and services. Technology innovations open up new opportunities to, e.g., offer a special customer experience, as well as sleek, self-learning operating models. In this presentation, supported with a short demonstration of Software AG’s EA solution, Alfabet, we will look at how EA can facilitate innovation management with capabilities such as impact analysis and innovation roadmapping.

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**This webinar was Recorded on:**

Thursday, June 10th, 2021

02:00PM - 03:00PM ET

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#### **Presenters:**

 

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**David Ferré,**   
Director Product Management,  
**Software AG**

David Ferré is Director Product Management at Software AG for Alfabet, the leading EA and IT portfolio management solution. David’s responsibilities include market analysis, use-case and value-proposition deduction, sales enablement, and topic evangelism. Previously, he was a company officer and Vice President of the Data Centre business unit with Beta Systems Software AG, where he had P&L responsibility for their identity management and scheduling portfolios. David graduated in mathematics from the University of Sheffield.

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**Sponsored By :** SoftwareAG 

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