--- title: "iGrafx Webinar - WEBINAR SPOTLIGHT: People First Process Management Drives Business Value" description: Courtesy of iGrafx's Jason Bloomberg & Mark McGregor below is a transcript of the webinar session on 'People First Process Management Drives Business Value' to Build a Thriving Enterprise. image: https://insights.btoes.com/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131219.141-1.png --- - [**PRO**QIS.com](https://www.proqis.com/) - [**PRO**QIS DIGITAL](http://www.proqisdigital.com/) - [**Careers PRO**QIS.com](https://proqis.com/careers) - [Get in Touch](http://proqis.com/contact) - [BTOES Annual Conference](http://btoes.com/) - [Follow us @BTOESInsights](https://twitter.com/BTOESInsights) - - - - [BTOESInsights](https://twitter.com/BTOESInsights) [![Subscribe](https://no-cache.hubspot.com/cta/default/480025/5d873dce-ed40-4bb4-a155-8f9b6a7167d5.png)](https://cta-redirect.hubspot.com/cta/redirect/480025/5d873dce-ed40-4bb4-a155-8f9b6a7167d5) - [Home](https://insights.btoes.com) - 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WEBINAR SPOTLIGHT: People First Process Management Drives Business Value](https://insights.btoes.com/igrafx-webinar-webinar-spotlight-people-first-process-management-drives-business)   [Process Management](https://insights.btoes.com/topic/process-management) [Webinar](https://insights.btoes.com/topic/webinar) Courtesy of iGrafx's Jason Bloomberg & Mark McGregor below is a transcript of the webinar session on **'People First Process Management Drives Business Value'** to Build a Thriving Enterprise**.** ![BLOGS COMPANY LOGO - 2022-09-02T131219.141-1](https://insights.btoes.com/hs-fs/hubfs/BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131219.141-1.png?width=300&name=BLOGS%20COMPANY%20LOGO%20-%202022-09-02T131219.141-1.png) ![pillar%20page%20line%201](https://insights.btoes.com/hs-fs/hubfs/pillar%20page%20line%201.png?width=830&name=pillar%20page%20line%201.png) **Session Information:** People First Process Management Drives Business Value When it comes to transformation, it is easy to get wrapped up in or bogged down by new and exciting technologies. With so many shiny new objects glittering for our attention, sometimes we lose sight of the human aspects. Whether as change agents, employees, or customers, sometimes we feel as though our part in the tapestry is forgotten. Join Mark McGregor as he sets the groundwork based on his book “People Centric Process Management” and Intellyx President Jason Bloomberg shares his experiences and insights on what has or has not changed in the past 10 years, and how he sees the need for greater human centricity to deliver successful digital transformation initiatives. In this webinar, you will learn: - How people-centric approaches help people overcome their resistance to change - Why H2H is taking over from outdated concepts like B2B and B2C - What moving from process-centricity to people-centricity means for digital journeys - Why you should combine journey and process models to address true pains and understand emotions - The quickest way to improve experiences and delight customers and employees We will finish by taking a quick look at how the iGrafx Transformation Platform can help and support you in making the transformation to a more people-first approach to process management that drives business value. [![Email Graphic Virtual Conferences-1](https://insights.btoes.com/hs-fs/hubfs/Email%20Graphic%20Virtual%20Conferences-1.png?width=600&name=Email%20Graphic%20Virtual%20Conferences-1.png)](https://insights.btoes.com/webinars) **Session Video:**     ![pillar%20page%20line%201](https://insights.btoes.com/hs-fs/hubfs/pillar%20page%20line%201.png?width=830&name=pillar%20page%20line%201.png) ## **About the Author** ![GTW Speaker (2)](https://insights.btoes.com/hs-fs/hubfs/GTW%20Speaker%20(2).png?width=200&name=GTW%20Speaker%20(2).png)**Jason Bloomberg,** President, **Intellyx.** Jason Bloomberg is a leading IT industry analyst, author, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is the founder and president of the Digital Transformation analyst firm Intellyx. He is a leading social amplifier in Onalytica’s Who’s Who in Cloud? For 2022, he is ranked among the top nine low-code analysts on the Influencer50 Low-Code50 Study for 2019, #5 on Onalytica’s list of top Digital Transformation influencers for 2018, and #15 on Jax’s list of top DevOps influencers for 2017. Mr. Bloomberg is the author or coauthor of five books, including Low-Code for Dummies, published in October 2019. ![pillar%20page%20line%201](https://insights.btoes.com/hs-fs/hubfs/pillar%20page%20line%201.png?width=830&name=pillar%20page%20line%201.png) ## **About the Author** ![Mark-McGregor](https://insights.btoes.com/hs-fs/hubfs/Mark-McGregor.webp?width=200&name=Mark-McGregor.webp)**Mark McGregor,** Author, Performance & Business Coach A former Research Director at leading IT industry analysis firm Gartner, Mark has an extensive background in enterprise architecture, business process management, process modeling, process mining, and change management. He has held executive positions with several technology companies. Since retiring from Gartner, he has worked with clients such as Changepoint, Erwin, Mega, Planview, LeanIX, Signavio, ABBYY, Workpath and Axellience. Currently, he serves as a Strategy Consultant and Advisor, while also providing advice to investors and management consultancies on these specialist markets. Mark has authored or co-authored four books on business and process management, including “Thrive! How to Succeed in the Age of the Customer” and “In Search of BPM Excellence” and “People-Centric Process Management.” Widely respected for his knowledge and views on business change, he is the creator of "Next Practice" and has been described as a “BPM Guru," a "Thought Leader," and a "Master of Mindset.” Mark spent much of the last twenty years traveling the world, learning, teaching, and researching the cultural issues of change and how executives perceive business and process improvement. In this capacity, he has taught hundreds of people and been fortunate to interview and interact with many CEOs. With certifications in Six Sigma, PRINCE2, Sales, Neuro-Linguistic Programming, and Hypnosis! Mark suggests that it is the variety of his studies, which provide the depth he offers to his clients. 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