---
title: "BTOES EXCLUSIVE SLIDE DECK: The Dynatrace Transformation Story: Reinventing Business to Maintain Market Leadership"
description: "The Dynatrace Transformation Story: Reinventing Business to Maintain Market Leadership"
---

[Business Transformation & Operational Excellence Insights](https://insights.btoes.com)

# [BTOES EXCLUSIVE SLIDE DECK: The Dynatrace Transformation Story: Reinventing Business to Maintain Market Leadership](https://insights.btoes.com/btoes18-slides/operational-excellence/the-dynatrace-transformation-story-reinventing-business-to-maintain-market-leadership)

 Written by [BTOES Insights Official](https://insights.btoes.com/author/btoes-insights-official) | Sep 12, 2018, 10:00:00 AM

 

Courtesy of ***Dynatrace***, **'The Dynatrace Transformation Story: Reinventing Business to Maintain Market Leadership'** offers an discussion about how they navigated through their own innovator's dilemma, and share takeaways from their experience that you can apply to your own organization:

- **How they navigated through their own innovator’s dilemma**
- **They changed everything in 3 years**
- **Technology changes**
- **Culture change**
- **Brand image reinvented**
- **Takeaways from their experience that you can apply to yours**

<https://insights.btoes.com/operational-excellence/the-dynatrace-transformation-story-reinventing-business-to-maintain-market-leadership>

**About Dynatrace**

Dynatrace is an application performance management (APM) software company with products for the information technology departments and digital business owners of medium and large businesses. The company's services include performance management software for programs running on-premises and in the cloud. This software manages the availability and performance of software applications and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring. What is more, it has had considerable benefits with operational excellence since they embarked on this journey several years ago, but how have they sustained this in the organization? Download this slide deck to see Marc Olesen discuss ***their business transformation journey.***

 

**About the Author**

Marc Olesen, **Senior Vice President and General Manager of Digital Experience at Dynatrace**, was made for the highly competitive world of cloud and digital experience. He was **Canada’s first high schooler to break the four-minute mile in track** and ran professionally after graduating from Stanford. With **more than 25 years of software experience**, he has successfully applied that drive to win throughout his career. Previously heading cloud-focused business units at Splunk, McAfee and Mercury Interactive, Mr Olesen has **great depth across big data, security and application performance** and a track record of building strong teams that drive significant growth.  

***These slides were first presented at the Business Transformation and Operational Excellence World Summit ([BTOES](http://btoes.com/)). To learn more, please visit [btoes.com](http://btoes.com/).***

## **Business Transformation & Operational Excellence World Summit & Industry Awards [(BTOES19](http://btoes.com/?utm_campaign=BTOES19%20ALL&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9gOfrXMuW54PiVuK3kq5k6C5gahnMuG6q_HoJuuBt4VhHLKa5jtYThteO89SWugubnCFGJ))**

## **March 18-22, 2019**

## **Loews Portofino Bay Hotel at Universal Orlando Resort®**

**Quick Links**

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**BTOES19 is** **the industry’s biggest and best, senior-level, cross-industry Operational Excellence event**.

**BTOES is focused on the key trends and pressing issues that matter:**

- Cultural Transformation
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**[Please visit BTOES19](http://btoes.com/)**

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[View full post](https://insights.btoes.com/btoes18-slides/operational-excellence/the-dynatrace-transformation-story-reinventing-business-to-maintain-market-leadership)

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