BTOES Insights Official
March 06, 2019

BTOES - SPEAKER SPOTLIGHT: Recognizing the “Heart of a Company”™

Courtesy of Enhance International Group, Jim De Vries wrote a synopsis of his speaking session discussing 'Recognizing the “Heart of a Company”™'. Click here to download the full presentation.


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Very often a company or organization  has a general  concept  of what its goals are and how it plans to achieve them… i.e.  Vision and Mission.  However, before proceeding further,  the  company or organization  has to  establish  its identity… to know what is  its  “heart”.

“The Heart of a Company™”   is the core and foundation of the company’s Identity, which  is very essential  to  guide  and  drive  its  course  and direction  without  losing its focus and momentum.


Copy of Provide an Excellent Customer Experience with the perfect Mobile Customer Journey. (12)


Jim will provide a framework and an adaptable approach which enable leaders to address the “need for change” in a comprehensible manner.


Presentation outline:

  • Recognizing the Heart of a Company™
  • Developing your Company’s “Overall Heartbeat”
  • Centric Operating Modeling: Customer, Technology, Cost/Margin
  • Moving from PUSH to PULL Transformation Project Execution Pipeline
  • Intuitive Hoshin Kanri Enablement
  • Exemplar Transformation Roadmaps & Maturity Models

What drives a company ’s success?  The business model, the product portfolio, service performance?  As we watch companies rise and fall, the underlying success factor is the leader.  The leader sets the tone for the growth of the company, its’ employees and its’ standing in the marketplace.  Apple is the most known business case where the investors tried to put someone in at the helm, and it quickly failed.  General Electric is the most recent case.  LEADERS do matter!  They set the heartbeat of the company.


In Recognizing the Heart of a Company™ we explore the need to understand the underlying business model of the company.  What do we stand for from four different perspectives: customers, shareholder, C-Suite and employee.  Alignment of what the company stands for in its’ core values and belief system will ensure that the company is ready to take on an aligned vision to drive positive top-line and margin growth.  Therefore, start with your company’s heart in mind so that your belief system matches your vision which you will bridge to prioritized execution.


Every organization has a heartbeat, a rhythm in which it operates.  Central to this is what your company is known for (or “what you stand for”).  Often this is set by the industry in which your company operates.  For example, Pharma (Prescription Drugs) is generally set by R&D / New Product Innovation; Automotive oscillates between Integrated Supply Chains and Manufacturing depending on your build mode; Consumer high-end Electronics is often driven by Supply Chain and Sourcing.  There is no right or wrong answer for what is core to your industry.  As Peter Druker often emphasized: “make strength productive and weakness irrelevant”Recognizing this and capitalizing on the opportunities for positive margin growth is the responsibility of the C-Suite.


Hoshin Planning is a well-known strategy process that supports the achievement of the company goals.  Looking from outside the company before looking from inside-out will ensure that the transformation roadmap that your leadership team builds is balanced.  Most importantly, understanding what you are not going to do and focus on what on what is needed to grow your company is one the core fundamentals of Hoshin Planning.


Whether your company is small, medium or large today, having your Leadership Team follow these established best practices will fortify your company’s foundation to unlock your long-term profitable growth.



About the Author

Jim de Vries image new

Jim De Vries,
Founder, Managing Director,
Enhance International Group


Jim de Vries is a skilled thought leader with more than 30 years of experience helping clients achieve their desired outcomes through his ability to facilitate teams and drive improvement. His experience encompasses financial, commercial, CRM, services, IT, call centers, security, transportation, automotive, power systems, oil and gas, nuclear energy, research and development, government, and electronics industries.



The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry (BTOES19). March 18-22, 2019, Loews Portofino Bay Hotel at Universal Orlando Resort®

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.


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There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 

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