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March 04, 2020

IBM's 2020 AWARD FINALIST CASE STUDY : Best Achievement in Operational Excellence to deliver an outstanding Value Creation or Innovation Execution project

Read this article about IBM, Finalist in the Best Achievement Operational Excellence to deliver an outstanding Value Creation or Innovation Execution project, selected by the independent judging panel, for the 2020 Business Transformation & Operational Excellence Industry Awards program.

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The fast pace of development of digital technology and solutions, and the high ability to customize them for client needs makes it extremally hard to stay abreast of all changes and new solutions and offerings out in the marketplace. Hence, it is very hard for the Offering Managers (OM) to navigate through the complex processes needed to prepare and bring new offerings to the market. New or changing capabilities, platforms and requirements to understand make existing/legacy processes siloed and not well integrated with new processes. Roles and responsibilities for the launch process are often unclear and playing catch-up on missed key activities which are only discovered late in the release cycle forcing the Offering Managers to spend their valuable time on internal processes instead of being better spent on researching and understanding their markets, competitors, strategy and  running their businesses.

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The Offering Launch Hub was deployed in July 2018 to reduce OM's frustration and accelerate new offering launch. The OLH is an Offering Manager’s (OM) starting point for all things related to getting an offering developed and launched for general availability (GA) at IBM. The Offering launch covers the project work that runs in parallel to the offering design, routes to market, business planning and investment work of the Offering Management discipline process.

An integral component of OLH is the IBM Watson OM Assistant, a cognitive chatbot tool powered by the IBM BlueSeller AI platform, which allows OMs to get answers to specific questions around offering launch with 24/7 support instantly covering topics such as Product Identifier Descriptions (PIDs), Price and Routing Tracking (PART), configuring and quoting, etc. The OLH and the associated tools can be accessed from both desktop & mobile devices making Offering Managers more efficient.

Since the beginning of 2019 (nine-month period), the Offering Launch Hub transformed the way that OMs work, saving over 2,000 hours for the OM community. Roughly 2,400 OLH sessions were conducted, which represented 130% usage increase. The Hub improved OM productivity and efficiency also by consolidating over 100 different sources for documents scattered in various locations and formats across IBM enterprise to one single location.

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Since its implementation, Offering Launch Hub received feedback from Offering Managers such as noted below:

“This helps solve one of the biggest drags against innovating with new products in IBM. Thank you for doing this!’’ 

‘’I felt like I was always playing catch-up, with 10 new things coming up at the last minute. The Hub really helps me to avoid this.’’

Business Transformation & Operational Excellence Industry Awards 2020

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About the Awards

The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.

The winners will be announced at the Awards Ceremony at The Business Transformation & Operational Excellence World Awards (BTOES) on Wednesday, March 25th, 2020, from 6.30pm in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort.

The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.

The Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit, BTOES 2020 in the beautiful Venetian Ballroom on March 25, 2020 at the Loews Portofino Bay Hotel at Universal Orlando™️. Click to access the agenda, view the current speakers, and watch the highlights video from last year.

 

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BTOES.com

The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.

 

Quick Links

Speakers

Agenda

BTOES Awards

 

There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 


The Business Transformation & Operational Excellence Industry Awards

The Largest Leadership-Level Business Transformation & Operational Excellence Event

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