BTOES Insights Official
By
September 15, 2018

BTOES EXCLUSIVE SLIDE DECK: Digital Revolution

cortilia lin slides picture

 Courtesy of Philips'Digital Revolution' offers the following exceptional takeaways:

  • Turning your organization from technology focused to customer centric one is a journey
  • Innovative data analytics is essential to create the common language for the organization
  • To sustain the competitive edge from data analytics, a sustainable culture shift is key
  • Both online and offline data together would paint a solid picture of customer experience journey

cortilia lin cta

About Philips

Philips is a Dutch multinational technology company headquartered in Amsterdam currently focused in the area of healthcare. It was once one of the largest electronic conglomerates in the world and currently employs around 105,000 people across 60 countries. They are a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. What is more, it has had considerable benefits with operational excellence since they embarked on this journey several years ago, but how have they sustained this in the organization? Download this slide deck to see Cortilia Lin discuss their journey, and learn how to transform the organization to a customer centric one with innovative data analytics.

 

About the Author

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Cortilia Lin, Director of Brand Insights and Global Brand Strategy of Philips, specializes in leading the brand differentiation projects in both B2B and B2C space to identify the link between key brand architecture and customer/consumer decision journeys as well as developing a new insight vehicle to integrate brand equity and marketing campaign tracking for ROI prioritization. Her other responsibilities include managing multi-million euro brand evaluation projects across 185 countries, 100+ product lines to establish customer centric brand and marketing plans as well as their implementation. Moreover, she has several years of experience in project consulting. Before she was named Director of Brand Insights and Global Brand Strategy in 2016, she has held several leading positions in Customer Experience and Customer Intelligence at Philips. 

These slides were first presented at the Business Transformation and Operational Excellence World Summit (BTOES). To learn more, please visit btoes.com.

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