BTOES Insights Official
May 31, 2019

BTOES - SPEAKER SPOTLIGHT: Strategy Execution and the case for Continuous Business Transformation

Courtesy of Avis Budget Group, Attila Dobai wrote a synopsis of his speaking session discussing 'Strategy Execution and the case for Continuous Business Transformation'.   Click here to download the full presentation.






The gap between strategic vision and execution is problematic for many businesses.  Furthermore, disruption and need for transformation are no longer singular events in today's businesses.  We need to rethink transformation as a continuous process.  In this workshop we'll explore the philosophy of Continuous Business Transformation and the DOITS method for strategy execution.  

Key takeaways:

  • Setting up for success: Establish a vision with enough flexibility to ensure centralized command and decentralized control.
  • The core tenets that enable Continuous Business Transformation
  • An overview of the DOITS method
  • The DOITS method in action: A real world look at disruptive strategy execution from in the trenches.  We'll explore an innovation project from vision to reality.

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Setting up for success

Bridging the gap between vision and execution requires a flexible plan.  In this track we’ll cover the recipe for success.  A flexible plan should include centralized command and decentralized control.


Centralized command extends from a universal vision for the future.

Decentralized control gives flexibility to the people that need to turn the vision into reality.


Core Tenets

We’ll cover a few of the core tenets that enable continuous business transformation. 

We’ll see transformation through a continuous point of view rather than the traditional one-off.   We’ll also cover the difference between deliberate and emergent strategy as well as the concept of “Fail Fast, Fail Small.”


The DOITS Method

We’ll cover each phase of the DOITS Method.  This is an iterative method based on the classic PDCA cycle but built to be agile.  It concentrates on delivering strategy and innovation execution in transactional businesses.


DOITS is an acronym for:

  • Define
  • Observe
  • Improve/Innovate
  • Test
  • Sustain/Scale

The DOITS Method in Action

We’ll wrap up our time by exploring a real world example of the DOITS method.  We’ll utilize the new Self-Service Truck Rental model that was piloted here in Orlando to provide context for the methodology.



About the Authors

Attila Dobai image new

Attila Dobai,
Head of Strategy and Innovation,
Avis Budget Group


Attila Dobai is the Head of Strategy and Innovation for the Budget Truck Rental division of Avis Budget Group.  He is passionate about applying the concepts of continuous improvement to drive business transformation, strategy execution, innovation, and data analytics.

Attila has over 14 years of experience in solving complex enterprise-wide business problems in a service-based transactional Fortune 500 business.  His data-driven process-centered approach to problem solving has been repeatedly proven successful at improving both process efficiency and effectiveness while impacting the bottom-line.

He is a Lean Six Sigma Master Black Belt and Project Management Professional (PMP) who has managed continuous improvement projects, programs, and portfolios.  He strongly believes that continuous improvement is the key to bridge the gap between the boardroom and the operation.



The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry (BTOES19). March 18-22, 2019, Loews Portofino Bay Hotel at Universal Orlando Resort®

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.


Quick Links



BTOES19 Awards


There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 

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