Jennifer Hurst leads Nielsen’s Performance Excellence team which comprises Business Process Improvement, Program and Change Management, Performance Metrics, and Learning in support of Global Technology & Operations. In this role, Jennifer partners closely with Nielsen’s global leadership team to drive a unified focus on critical priorities with a consistent approach to drive operational and organizational excellence. Over the past year, her team’s portfolio of projects has delivered nearly $50M USD in impact to Nielsen - either by growing revenue or reducing costs.
Before joining Business Process Improvement, Jennifer led operational and technology teams for Telecommunications and Online products in addition to serving as Organizational Strategy Leader for Nielsen Engineering. Prior to working in market research, Jennifer spent nearly 10 years consulting in Business Intelligence and Data Warehousing, designing solutions for numerous Fortune 100 companies; mentored new consultants and led teams in a client leadership role. She started and ran her own consulting practice which ultimately folded into a start-up (ShareTracker LLC) and was later acquired by Telephia then Nielsen. Jennifer holds two patents for research methodologies to monitor telecommunication service subscriber activity.
Jennifer graduated from Florida State University with undergraduate degrees in Accounting and Entrepreneurship; she completed a graduate program at Georgia State University, earning a Master of Science in Computer Information Systems.
When not at work, Jennifer is busy keeping up with the activities of her 3 children (Tucker, age 15; Sophia & Webster, age 12), in addition to enjoying photography, wine tasting, cooking, Florida State University Football & University of Kentucky Basketball – all with Thomas, her husband of 23 years. She resides in Tampa.