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March 04, 2020

IBM's 2020 AWARD FINALIST CASE STUDY : Best Achievement in Visual Management

Read this article about IBM, Finalist in the Best Achievement in Visual Management, selected by the independent judging panel, for the 2020 Business Transformation & Operational Excellence Industry Awards program.

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Developed utilizing Artificial Intelligence and Natural Language Processing, Clarity is a competitive insights engine. Analyzing structured and unstructured data, Clarity aims to improve market offering portfolio and its performance by measuring perceived competitiveness in the market, visualizing insights to drive actionable, strategic decisions.  Since the launch of Clarity in early September of 2018, usage has continually increased as product coverage expands, and users integrate the tool into their workflows. Clarity reduces competitive research time on products by 30%.

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The core strategy behind this initiative is to enable an unsupervised data-driven AI system that can deliver competitive assessment of products and solutions in the marketplace. 

Offering Managers, Market Researchers, Executives and other users across the business would usually utilize a variety of sources to validate product insights and provide a comprehensive view of offering competitiveness. Cross functional teams  regularly conduct this competitive research, which was manual, time consuming and  costly process which can be particularly challenging for businesses with large product portfolios and fast-changing customer environments. Clarity allows to drastically cut time and manual effort, simultaneously boosting the efficiency of that activity. 

Clarity uses a metric unique to the engine itself called the Clarity Pulse Score, visualized through sorted stream graphs. This score is a single measure of competitiveness produced through a proprietary algorithm, comprised of star rating, review count and overall sentiment for IBM offerings and direct competitors to provide a view of their specific competitive set. 

Clarity aggregates unstructured text from a variety of peer-to-peer review sites, news and search data, where comments are widely shared by users and experts. The aggregated data is then filtered by product names provided by the user to identify the appropriate content for each product in the inputted list. Clarity consolidates insights from thousands of reviews and articles, providing product managers with a clear view of product performance against its competitors.  It sorts comments into topics to drive feedback loops and product improvement and enables the user to access the original data source through drill down visualizations.

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Across the roles, Clarity delivers insights by providing an efficient and transparent analysis of existing external data sets. Designed to complement internal performance metrics, Clarity enables IBMers to efficiently understand and learn what users are saying about their products, all whilst  sharpening their understanding of market dynamics. With Clarity providing a detailed aggregated view of months of research insights across thousands of reviews, news articles and search insights, teams are able to provide a near real-time view of user perception of both IBM and competitor products. This equips teams with an outside-in perspective on the necessary information needed to develop a future roadmap and appropriate investment for product improvement, articulate strengths in sales plays, marketing actions and develop a playbook for success against the competition.

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About the Awards

The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.

The winners will be announced at the Awards Ceremony at The Business Transformation & Operational Excellence World Awards (BTOES) on Wednesday, March 25th, 2020, from 6.30pm in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort.

The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.

The Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit, BTOES 2020 in the beautiful Venetian Ballroom on March 25, 2020 at the Loews Portofino Bay Hotel at Universal Orlando™️. Click to access the agenda, view the current speakers, and watch the highlights video from last year.

 

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BTOES.com

The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.

 

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Speakers

Agenda

BTOES Awards

 

There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 


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