BTOES Insights Official
August 23, 2019

2019 AWARD FINALIST SPOTLIGHT: Delane Consulting - Finalist in the Operational Excellence to deliver Business Transformation Category


Read this article about Delane Consulting, one of our finalists, in the category Best Achievement in Operational Excellence to deliver Business Transformation, selected by the independent judging panel, for the 2019 Business Transformation & Operational Excellence Industry Awards program. Click here to read articles on other finalists.







The Product Development organization in a Fortune 15 US-based telecommunications company was not satisfied with its product development funnel. Their product development process lacked transparency, predictability, on-time delivery, optimum utilization of resources, clear portfolio management, and clear benefit management. In addition,  the relationship between IT and Business partners was not at its best!


Five major issues were identified:

  • Lack of innovative new product ideas
  • Lack of portfolio management
  • Lack of capacity management
  • Lack of benefit management
  • Lack of agile and lean concepts

Theo Bell 218 emailTheo Bell


Delane’s team started with a strategy working session with the leadership team of the Product Development organization.


We started by answering threeWhy” questions.

“Why do we exist?” which by answering we agree as a leadership team on a vision and a mission for our group. “Why change?” which by answering we agree and support the transformation initiative we are about to start. “Why didn’t we  succeed?” which by answering we agree as a leadership team to address real issues that got on our way to succeed.

 Copy of Provide an Excellent Customer Experience with the perfect Mobile Customer Journey. (24)


Next, we focused on answering threeWhat” questions. “What is our target end state?” which by answering we align on common objectives. “What do we expect along the journey?” which by answering we set the expectation of the change management effort needed to lead a successful business transformation program. “What success looks like?” which by answering we agree on a set of metrics to baseline and track as we mature in our transformation journey.


Finally, we answered the oneHow” question. “How do we transform?”

To answer the How question, Delane proposed an end to end Business Transformation initiative designed to transform the entire Product Development ecosystem. Delane’s Lean Business Agility (DLBA) framework was put as an operational model, which is built on four key pillars of Business Transformation

  • Culture Transformation
  • Lean Product Development
  • Agile Delivery
  • Proliferation and Sustainability

Fady Zachary (2)

Fady Zachary


Delane’s approach to start the transformation initiative was to pilot the proposed framework with some projects. Candidate projects were chosen based on their complexity and importance to the business. Stable teams were formed, having in mind the inability to dedicate resources full time, and allowing for teams scattered across the nation to be part of the team. Metrics of success were defined, and a baseline was established to compare against. The pilot team started sprinting and measuring their velocity. In three months the first MMP was delivered achieving 40% reduction of cycle time, 60% less reported bugs, and higher customer satisfaction.

Pilot proven success! It was time to proliferate across the org!

After two years, Delane’s support resulted in significant reduction in the Time to Market metric (> 50% reduction), improvement in the Customer Satisfaction metric, and observable increase in employee happiness and retention.

The leader of the product development organization who sponsored the business transformation program got awarded the “Credo Award” for rolling out the DLBA program resulting in shorter Time to Market and enhanced Customer Experience.

Delane continues to act as a trusted advisor to the Product Development team.


Delane image

Figure 1. The 4X4 of Business Agility by Delane Consulting & Talent Management



About the Awards

The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.

The winners for all categories and for The Platinum Awards will be announced at The Business Transformation & Operational Excellence Summit & Industry Awards on Wednesday March 20th, 2019, from 6.30pm, in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort®. 

The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.

The 2019 Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit on March 20, 2019 in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando™



The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry (BTOES19). March 18-22, 2019, Loews Portofino Bay Hotel at Universal Orlando Resort®

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.


Quick Links



BTOES19 Awards


There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 

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