BTOES Insights Official
By
March 11, 2019

2019 AWARD FINALIST SPOTLIGHT: Cognizant Technology Solutions - Finalist in the Operational Excellence to deliver an outstanding Customer Experience Excellence Category

 

Read this article about Cognizant Technology Solutions, one of our finalists, in the category Best Achievement in Operational Excellence to deliver an outstanding Customer Experience Excellence, selected by the independent judging panel, for the 2019 Business Transformation & Operational Excellence Industry Awards program. Click here to read articles on other finalists.

 

Cognizant_Technology_Solutions (1)

  

 

pillar%20page%20line%201

 Predictive Operations for Outstanding Customer Experience

Technology vertical at Cognizant is the fastest growing Digital Operations business unit which enables the transformation agenda for born-digital organizations. Our Digital Operations transformation framework helps clients achieve breakthrough performance improvements across the entire value chain by applying advanced technology levers and deep business operation knowledge.

In this project, we utilized our Cognitive Ops and Intelligent Ops capabilities to deliver Customer Experience Excellence in Digital Marketing Operations.

 

Project / Challenge:

We were facing challenges in meeting timeliness SLAs and Customer Experience SLAs in Campaign Implementation workflow of Digital Marketing Operations. We prepared an innovative machine learning-based solution to ensure significant improvement in Timeliness and Customer Experience outcomes.

 

Process:

Our campaign implementation team is responsible for end to end implementation of task in client provided tools. Team receives tickets with multiple SLAs, e.g. 5 hrs, 6 hrs and 24 hrs. Multiple Account Managers (Our customers) have varied needs and use nonstandard inputs. Time-critical transactions require to be monitored aggressively to ensure good customer experience and mitigate potential loss to the customer due to delays & errors. Team has to manually manage the allocation of tasks after assessing the task requirements.

 

Challenge:

As there is no standard design for inputs, different tasks have different SLAs, different work content, and every account manager has their own preferences around communication and inputs discipline; Our teams needed a solution that could handle these multiple factors to suggest the Next Best Action.

 

Solution:

We utilized our Analytics capability to identify the factors that affect customer experience, and utilized our Cognitive Ops capability to develop a robust solution to ensure better customer experience. A tool using Intelligent Ops capability was developed and has 2 stages.

In stage 1, the solution utilizes real time analytics and operates as a Match Maker. The solution at this stage is able to:

 

  1. Identify the top 5 operators in sequence of best match for the job
  2. Assess the job content and predict time taken to process it, compare it with the SLA of the job and assign priority to the job based on time due and work content

 

This information of Predicted SLA, Assigned Priority and Best Operator for the job; help the tool assign the job to Best Available Operator.

 

In stage 2, once the task is assigned to an operator, the tool analyzes the historic CSAT scores and comments for the combination of operator and the account manager, predict likely CSAT (using ML models XGBoost) and shares insights (Next Best Action) on what is critical for operator to deliver a better customer experience for the account manager.

This is just like a crystal ball that looks into the future and guides you to take action to change that future if it is not favorable. That is why we call it Crystal Gazer.

 

pillar%20page%20line%201

About the Awards

The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.

The winners for all categories and for The Platinum Awards will be announced at The Business Transformation & Operational Excellence Summit & Industry Awards on Wednesday March 20th, 2019, from 6.30pm, in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort®. 

The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.

The 2019 Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit on March 20, 2019 in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando™

 

pillar%20page%20line%201

BTOES.com

The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry (BTOES19). March 18-22, 2019, Loews Portofino Bay Hotel at Universal Orlando Resort®

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.

 

Quick Links

Speakers

Agenda

BTOES19 Awards

 

There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 


Download the most comprehensive OpEx Resport in the Industry

The Largest Leadership-Level Business Transformation & Operational Excellence Event

The Business Transformation & Operational Excellence Industry Awards

Welcome to BTOES Insights, the content portal for Business Transformation & Operational Excellence opinions, reports & news.

------------------------------ 

EXCLUSIVE SERIES: BTOES17 VIDEO PRESENTATIONS

Full-length speaking sessions from the Business Transformation & Operational Excellence World Summit, accompanied by featured articles from the Speakers themselves.

WATCH NOW

-------------------------------

Submit an Article

Become a Regular Contributor

504x672
AWARD 2019.png
The Business Transformation & Operational Excellence World Summit, 2018
Subscribe to Business Transformation & Operational Excellence Insights Now
btoes19.png
png
techxbanner
png
btoeshelath square banner
png
2-16
png
3-6
png

Featured Content

  • Best Achievement of Operational Excellence in Technology & Communications: IBM
  • Best Achievement of Operational Excellence in Oil & Gas, Power & Utilities: Black & Veatch
  • Best Achievement in Cultural Transformation to deliver a high performing Operational Excellence culture: NextEra Energy
    
Operational Excellence Frameworks and Learning Resources, Customer Experience, Digital Transformation and more introductions
  • Intelligent BPM Systems: Impact & Opportunity
  • Surviving_the_IT_Talent_deficit.png
  • Six Sigma's Best Kept Secret: Motorola & The Malcolm Baldrige Awards
  • The Value-Switch for Digitalization Initiatives: Business Process Management
  • Process of Process Management: Strategy Execution in a Digital World

Popular Tags

Operational Excellence Business Transformation Business Improvement Process Management Business Excellence Process Optimization Leadership process excellence Process Improvement Continuous Improvement Premium Execution Excellence Lean Enterprise Change Management Enterprise Excellence Lean Six Sigma BTOES18 Lean Organizational Excellence Capability Excellence Healthcare and Medical Devices Changing & Improving Company Culture Digital Transformation New Technologies Execution & Sustaining OpEx Projects Culture Transformation end-to-end Business Transformation Agile Lack of/Need for Resources Adapting to Business Trends Changing Customer Demands Failure to Innovate Integrating CI Methodologies Lack of/Need for Skilled Workers Lack of/Need for Support from Employees Leadership Understanding & Buy-In Maintaining key Priorities Relationships Between Departments BTOES Video Presentations BTOES HEALTH Culture Customer Experience Technology Strategy Execution Process Automation Innovation Manufacturing Lean Manufacturing BPM Agility Systems Engineering Process Design Report Exclusive Awards BTOES Presentation Slides thought leaders Insurance Robotic Process Automation Healthcare Professional Services Banking and Capital Markets White Paper BTOES19 Consumer Products & Retail Operational Excellence Model value creation Customer Experience Excellence Data Analytics Project Management data management innovation execution digital operations Automotive and Transportation Interview Operational Excellence Example Artificial Intelligence Data Frameworks Primary Measure of succes Workplace Analytics business expansion revenue growth BTOES17 Business Growth Digital Kaizen Lean Culture Learning organization NPS Net Promoter Score Oil and Gas Pharmaceuticals and Life Sciences Telecommunications business process automation investment banking transformation journey Announcement BTOES18 Award Winners BTOES18 Awards Client Feedback Strategy Communication Communications Denial Management Education HealthcareTechnologies Hoshin Planning Hospitality & Construction Human Centered Design Infographic Innovation in Healthcare Integrated Decision Approach Integrated Decision Making Jidoka Learning Resource Oil & Gas Pharmaceuticals & Life Sciences Recruitment Six Sigma Supply Chain Management Team Text Mining The FAST lane eHealth master text analytics virtual resource management