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October 21, 2019

2019 AWARD FINALIST SPOTLIGHT: Caesars Entertainment - Finalist in the Technology Enabled Process Automation Category

 

Read this article about Caesars Entertainment, one of our finalists, in the category Best Achievement of Operational Excellence in Technology Enabled Process Automation, selected by the independent judging panel, for the 2019 Business Transformation & Operational Excellence Industry Awards program. Click here to read articles on other finalists.

 

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The data science team developed cloud-based machine learning models to improve the customer valuation and marketing campaigns processes. The solution deployed seamlessly integrates with centralized enterprise wide marketing campaigns scoring process across all properties and the entire active customer database. 

 

The solution alleviates the need for manual adjustments and resulted in double-digit accuracy gains over the prior valuation. An automated process was developed for curation of Point of Sale (PoS) item taxonomies using AI-based Text Mining and pattern recognition. 

 Copy of Provide an Excellent Customer Experience with the perfect Mobile Customer Journey. (24)

 

Due to complex history of large acquisitions and accompanying variety of PoS backend systems as well as inconsistency in manual entry, there is a constant challenge of Master Data management of PoS items (Retail, Food & Beverage) within Caesars enterprise. Manual cleaning and curation are not scalable; therefore, Caesars’ Data Science team streamlined this process via automation and leveraged AI based solutions to perform this daily/weekly across ~500K individual items.

 

TeamThe solution developed leverages customer AI, text mining and pattern recognition algorithms to constantly maintain complete taxonomy of PoS items sold across Caesars outlets.  Manual efforts invested into adjusting PoS data and interpreting data were reduced by ~80%

 

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About the Awards

The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.

The winners for all categories and for The Platinum Awards will be announced at The Business Transformation & Operational Excellence Summit & Industry Awards on Wednesday March 20th, 2019, from 6.30pm, in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort®. 

The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.

The 2019 Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit on March 20, 2019 in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando™

 

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BTOES.com

The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry (BTOES19). March 18-22, 2019, Loews Portofino Bay Hotel at Universal Orlando Resort®

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awardswhich showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.

 

Quick Links

Speakers

Agenda

BTOES19 Awards

 

There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 


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