BTOES Insights Official
By
September 04, 2019

2019 AWARD FINALIST SPOTLIGHT: Aprimo - Finalist in the Operational Excellence to deliver Business Transformation Category

 

Read this article about Aprimo, one of our finalists, in the category Best Achievement in Operational Excellence to deliver Business Transformation, selected by the independent judging panel, for the 2019 Business Transformation & Operational Excellence Industry Awards program. Click here to read articles on other finalists.

Aprimo_Bluegreen_logo_CMYK_5.18

 

pillar%20page%20line%201

Aprimo, a global provider of marketing technology solutions for content, operations, and performance, was divested from data warehousing giant Teradata in July 2016, kickoff off a global and cross-functional business transformation.

Founded in 1998 in Indianapolis, Aprimo--once considered one of the city’s brightest tech startups in 2007—was sold to Teradata for $525 million in 2011 but was only valued at $90 million in the 2016 sale.

 Copy of Provide an Excellent Customer Experience with the perfect Mobile Customer Journey. (24)

 

But Aprimo’s new investors, Marlin Equity Partners, had faith in the company.

Though the company pioneered the marketing operations space, it was in a place of complex transition, as it was left with no operational infrastructure out of Teradata, and was facing increased competition amidst a changing market. Aprimo leadership sought a business transformation to help the organization stabilize, evolve, and regain its renowned status.  

 

CEO John Stammen---who came back to Aprimo to lead the effort--had a clear objective and scope for the company’s future.

“Our vision is to be the platform that connects the marketing ecosystem,” he said about the divestiture. Aprimo also sought to be the #1 global Marketing Resource Management and Digital Asset Management (DAM) technology company by 2020.

 

After extensive customer and market discovery, the company created a broad scope of strategic, operational and market-facing transformation initiatives designed to generate value and benefit customers, including standing up a new best-in-industry operating model, a series of acquisitions, multiple product enhancements, and a complete rebranding/relaunch.

 

The company’s two-year business transformation strategy included a full restructuring of the entire company, new operating principles, a new alliance program, an expansion of the product portfolio with acquisitions, and a migration of its solution to a SaaS-based model via the Microsoft Azure cloud platform. Aprimo also expanded its portfolio through M&A by acquiring Revenew and ADAM Software. Aprimo’s longer-term strategy focuses on continued innovation, expanded partnerships, entry into new markets, and outreach and education initiatives.

 

Aprimo Team photo for BTOE submission

 

Aprimo’s business transformation deployment encompassed all divisions within the company, including its new headquarters in Chicago, and other offices in Indianapolis, Raleigh, London, Ghent, Amsterdam, Beijing, Manila, Melbourne, Birmingham, Paris, and Frankfort. All 400 employees—spanning leadership, sales, marketing, product, and other groups—were involved in the business transformation.

 

Aprimo not only has been able to connect the marketing ecosystem as it originally intended, but also transform itself into an Experience Command Center that manages all the behind-the-scenes activities involved in creating great customer experiences.

 

Aprimo is now seeing the benefits of its business transformation initiative, as it increased its customer base by 18% and new business bookings by 104% in its first year. The company is now growing its new SaaS solution at a rapid pace, with a majority of its customers now on the solution.

 

Further, Aprimo gained greater presence in the industry for its platform, receiving Leader recognition in three different Forrester Wave reports, for Digital Asset Management for Customer Experience, Marketing Resource Management, and Through-Channel Marketing Automation in 2018.

 

Other growth and industry recognition results include:

  • 302% increase in new name pipeline

  • 44% increase in active users for its Marketing Operations solution

  • 53% increase in new website visitors

  • 518% YOY increase in media impressions

Aprimo has come a long way with its business transformation. “The New Aprimo,” as it has been called during the transformation, is delighted to once again be an independent organization, Stammen said.

“We’re humble and we’re hungry,” he said. “We are grateful for our customers and we are eager to continue to the journey with them.”

 

Research Report : Sustaining Operational Excellence: Why so hard?

pillar%20page%20line%201

About the Awards

The Business Transformation & Operational Excellence Awards have been established to showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs. Click here to view the Press Release.

The winners for all categories and for The Platinum Awards will be announced at The Business Transformation & Operational Excellence Summit & Industry Awards on Wednesday March 20th, 2019, from 6.30pm, in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando Resort®. 

The Business Transformation & Operational Excellence Awards are open to all organizations, both private and public sector, across the globe, which have implemented Operational Excellence programs to deliver outstanding business results.

The 2019 Awards will be held in conjunction with the Business Transformation & Operational Excellence World Summit on March 20, 2019 in the Venetian Ballroom at the Loews Portofino Bay Hotel at Universal Orlando™

 

pillar%20page%20line%201

BTOES.com

The issues in this article are just one of topic areas that are going to be discussed at the Business Transformation & Operational Excellence World Summit & Industry (BTOES19). March 18-22, 2019, Loews Portofino Bay Hotel at Universal Orlando Resort®

BTOES is the industry’s biggest and best, senior-level, cross-industry gathering of Business Transformation & Operational Excellence industry leaders and senior executives.

It also hosts the Business Transformation & Operational Excellence Awards, which showcase globally the most outstanding organizational achievements through the application of Operational Excellence programs.

The summits hosts a number of private forums for C-Level & Global corporate-level leaders as well as business unit heads.

With over 150 speakers, over 100 sessions, 12 Keynotes, 9 Track Themes, 5 parallel tracks, 60+ track sessions, 50 roundtable discussions, 20 Interactive Workshops, 6 Thought Leader Panels, 5 Leaders Boardrooms, 5 co-located events, the Industry Awards Program, Site Visits, 20+ hours of social networking including 2 gala cocktail parties, dinners, numerous group activities, this is the ultimate event to benchmark, network and drive Operational Excellence to the next level.

 

Quick Links

Speakers

Agenda

BTOES19 Awards

 

There is a strong focus on Cultural Transformation, Customer Delight, Sustaining an Operational Excellence program, Need for end-to-end Business Transformation, Keeping up with new technologies/impact of digitalization and Leadership Buy-in & Understanding. We dedicated two tracks to advanced technologies, such as AI, Machine Learning, RPA, Predictive Analytics, Blockchain, Cloud infrastructure etc.

 

The agenda is designed to encourage active meaningful conversations though all day enhanced networking and interaction opportunities, including

  • All-day Refreshment & Themed Breaks

  • 1¼ Hour Hot Breakfast Networking Sessions

  • 1½ Hour Hot Plated Networking Lunches with Topic & Industry Sector focussed tables

  • 1½ Hour Roundtable Sessions by Topic & Industry Sector.

  • Keynote & Themes Panel Sessions

  • Hosted Welcome Receptions from 5.30pm

  • Expanded more lavish Awards Program

  • Newly launched Night Summit for attendees to meet after dinner

For more information or to discuss the summit in more detail please schedule a call below,

Click here to schedule a call. 


Download the most comprehensive OpEx Resport in the Industry

The Largest Leadership-Level Business Transformation & Operational Excellence Event

The Business Transformation & Operational Excellence Industry Awards

Welcome to BTOES Insights, the content portal for Business Transformation & Operational Excellence opinions, reports & news.

------------------------------ 

EXCLUSIVE SERIES: BTOES17 VIDEO PRESENTATIONS

Full-length speaking sessions from the Business Transformation & Operational Excellence World Summit, accompanied by featured articles from the Speakers themselves.

WATCH NOW

-------------------------------

Submit an Article

Become a Regular Contributor

504x672
AWARD 2019-1
Copy of Copy of btoes19
Subscribe to Business Transformation & Operational Excellence Insights Now
btoes19.png
png
certificate
png
btoes19healthcare
png
3-30
png
Copy of Copy of btoes19 (1)
png

Featured Content

  • Best Achievement of Operational Excellence in Technology & Communications: IBM
  • Best Achievement of Operational Excellence in Oil & Gas, Power & Utilities: Black & Veatch
  • Best Achievement in Cultural Transformation to deliver a high performing Operational Excellence culture: NextEra Energy
   
Operational Excellence Frameworks and Learning Resources, Customer Experience, Digital Transformation and more introductions
  • Intelligent BPM Systems: Impact & Opportunity
  • Surviving_the_IT_Talent_deficit.png
  • Six Sigma's Best Kept Secret: Motorola & The Malcolm Baldrige Awards
  • The Value-Switch for Digitalization Initiatives: Business Process Management
  • Process of Process Management: Strategy Execution in a Digital World

Popular Tags

Operational Excellence Business Transformation Business Improvement Process Management Continuous Improvement Business Excellence process excellence Process Optimization Process Improvement Leadership Premium Enterprise Excellence Change Management Lean Lean Enterprise Organizational Excellence Execution Excellence Lean Six Sigma Capability Excellence BTOES18 Changing & Improving Company Culture New Technologies Culture Transformation end-to-end Business Transformation Agile Execution & Sustaining OpEx Projects Lack of/Need for Resources Leadership Understanding & Buy-In Adapting to Business Trends Changing Customer Demands Failure to Innovate Integrating CI Methodologies Lack of/Need for Skilled Workers Lack of/Need for Support from Employees Maintaining key Priorities Relationships Between Departments Digital Transformation Healthcare and Medical Devices Culture Customer Experience Exclusive BTOES HEALTH BTOES Video Presentations Technology Process Automation Strategy Execution Innovation Report Manufacturing BPM Lean Manufacturing Agility Systems Engineering Process Design Healthcare Awards BTOES Presentation Slides Robotic Process Automation Insurance value creation thought leaders data management innovation execution Customer Experience Excellence Professional Services digital operations Banking and Capital Markets Data Analytics White Paper Artificial Intelligence BTOES19 Consumer Products & Retail Operational Excellence Model Project Management Automotive and Transportation Digital business expansion revenue growth Interview Operational Excellence Example Primary Measure of succes investment banking Lean Culture Learning organization NPS Net Promoter Score Six Sigma business process automation transformation journey Data Frameworks Hoshin Planning Pharmaceuticals & Life Sciences Workplace Analytics BTOES17 Business Growth Client Feedback Strategy Communication Denial Management Education HealthcareTechnologies Hospitality & Construction Human Centered Design Innovation in Healthcare Integrated Decision Approach Integrated Decision Making Kaizen Oil and Gas Pharmaceuticals and Life Sciences Supply Chain Management Telecommunications Text Mining eHealth master text analytics virtual resource management Announcement BTOES18 Award Winners BTOES18 Awards Communications Infographic Jidoka Learning Resource Oil & Gas Recruitment Team The FAST lane